Charitable Synergy - Make Your Fundraising Campaign a Success

Ever heard the term, "Charitable Synergy?" It's the most significant innovation in charitable fundraising in this decade.

Let's say I want you to contribute to my favorite charity, which happens to be the Goodness Giving Meal Pack program. I'll bet you have never heard of it. That's the challenge! How does a great charity, you've never heard of, introduce you to its program and give you the opportunity to participate if you like its cause?

As is the case with many other contemporary charity programs, the meal pack program participants are not part-time players. The XanGo Goodness Foundation was formed by its Billion dollar parent to fund innovative programs that help make the earth a better place. They teamed with AmeriCares, who provides almost 1 Billion dollars in aid programs annually, to make sure the Goodness Giving Meal Pack is delivered.

Yet not only have you probably never heard of the Goodness Giving Meal Pack program you most assuredly do not know anything about the XanGo Goodness Foundation and most likely nothing about AmeriCares. Assuming you don't know the players how does the charity get your attention without spending a ton of money, which they would rather spend distributing Goodness Giving Meal Packs, on advertising and public relations? That's the question charities are continually faced with. The answer?

Synergy! The unknown charity teams up with 1 or 2 other charities that you do know about. The charities are given a referral fee donation for introducing the program to you. They also ask that you refer 10 friends to the program by e-mailing them an introduction. In this manner many people who would like to participate, if they knew about the program, are given the opportunity.

Why would you do that, why not just make a donation to the charity you know about? You could do that; or you could make one donation that benefits all of them? As an example for $45 a month the Goodness Giving Meal Pack program provides 17 meals, delivered; and gives the charity that introduced you to the program a referral fee donation; and if another charity or individual introduced that charity they give them a referral fee too. That's synergy.

Why do the charities want to participate in a program where they don't get all the money you donate? Charities don't like to have to keep asking you for more donations any more than you like being asked. Charities are always looking for ways to increase their donor base and they want a program that provides for an automatic monthly donation so they won't have to keep asking you for money.

It is simply a better system for everyone involved. A charity finds a program with a large donor base that compliments their cause and together they use a program, like the Goodness Giving Meal Pack program, made up of trusted partners that they can work with to provide their donors with more bang for their buck while the charity has the opportunity to increase its donor base. Synergy, a Win - Win situation for everyone.